Community advocacy drives leading Web3 projects
Managing a blockchain community around your brand is essential in today’s digital age. Supporters seek meaningful connections with teams from new blockchain protocols, metaverses, NFTs releases, platforms, blockchain industry tools, and everything else you are brining to market in the Web3 age.
Telegram and Discord community management
Creating a community around your product through platforms like Telegram and Discord attracts advocates for your brand who will help you grow your reach exponentially. These advocates will be engaged with your blockchain product, provide feedback and ideas, and share their experiences with other fans of the blockchain industry. This creates a ripple effect where their enthusiasm for your brand spreads to others, resulting in increased visibility and growth for your platform, Dapp, protocol, or blockchain solution.
Social community management for blockchain
In addition to community management on chat platforms, social channels are essential in building a strong brand community. You can reach a larger audience and engage with them in real time through social media but you have to understand the limitations of each platform based on what crypto and blockchain outreach each allows.
Engaging community campaigns
Regular updates, engaging content, and responding to customer inquiries all foster a loyal following. Contests, polls, and campaigns designed to resonate with your audience encourage participation and inspire advocates for your brand. For example, a digital art contest can encourage customers to submit AI-generated art for your product, delivering content from a wide base of engaged people to increase visibility and engagement on social media.
A synchronized approach to community growth
Managing a community around your brand is no longer optional to grow your reach and attract champions for your product. Supporters expect to engage with your brand and each other, leading to increased brand loyalty, visibility, and growth. By leveraging chat platforms, social media, contests, and campaigns, you can create a community that resonates with people and inspires them to become ambassadors for your brand.
Hurdles to community growth
While managing a community around your brand can be incredibly beneficial, it’s also a time-consuming and multi-faceted task. This can be particularly challenging for companies focused on building great products and lacking time and niche experience to devote to specialized blockchain community management. This is where specialized services can help.